For Immediate Release
Dana Plautz, Mrs. P Enterprises
Hollywood Team Enlists Oregon Talent to Bring MrsP.com to Life
Portland, Ore.—November 18, 2008— The creators of www.MrsP.com, a
technologically-innovative children’s entertainment website celebrating books and reading, announced today that they selected Oregon-based talent to build the majority of their new site. MrsP.com stars actress Kathy Kinney, who played Mimi on the hit sitcom “The Drew Carey Show,” and is created by Kinney, Clay Graham, a Hollywood writer and producer, and Dana Plautz, a former executive at Hanna-Barbera. Both Graham and Plautz currently reside in Portland and felt it was important to tap into local talent to help www.MrsP.com come to life.
“Oregon proved the perfect place to find the talent necessary to help create the innovative www.MrsP.com website,” said Plautz. “This community has done so much for me and my family, and I feel it’s important to give back and invest in it.”
Plautz, who held a government appointment for six years as chairman of the board of the Oregon State Film and Video office, was well aware of the abundance of creative talent in and around Portland, and the economic importance it provides to Oregon and Washington. Plautz felt it was important for their company to utilize this prolific industry. “Highlighting our Creative Services industry helps demonstrate that Oregon has the same top-caliber talent as cities like San Francisco, Los Angeles and New York,” said Plautz.
“We knew Oregon was home to a great deal of web talent,” added Graham.“We
particularly found that to be the case with our brilliant, imaginative programmer and site designer, Mark Luvaas. Our goal was to bring the production quality of children’s websites up a few notches, and that would’ve been impossible without Mark’s cuttingedge ideas.” Prior to developing the website, Graham was head writer and an executive producer of “The Drew Carey Show” and is currently developing a prime-time animated comedy series for TBS.
MrsP.com’s creators selected ADi, an animation company in Northwest Portland, to create a humorous, animated spelling game for the site. The Mrs. P project was a good fit for ADi, a technically savvy firm known for its expertise in creative development and production-process focus. This combination allowed ADi to see the big picture and troubleshoot issues before they impacted the project.
"We were thrilled to be part of the Mrs. P team because we knew from previous experience that animation is effective as an educational tool,” said Kate Ertmann, president and executive producer for ADi. “Our innovative spelling game, complete with an animated dog full of personality, allows children to be active participants in the learning process."
The Mrs. P team also sought technical assistance from David Barberis, an audio wiz who works with the Portland Trailblazers, among other innovative Northwest clients. He assisted in finding voice talent, Albert Hensley, who not only brought Graham’s scripts for Mrs. P’s dog to life, but also many of the “Magic Bookcase” characters and the animated fire.
Emerging illustrators such as Jake Hollomon, Robin E. Kaplan, Kalina Torino and Nick Young all found their way to MrsP.com through Plautz’s association with the Portland Art Institute’s Advisory Board and her portfolio reviews at the Pacific NW College of Art. Miles Sprietsma, a young filmmaker in the MFA Program at Portland State University, did all the video editing for the site, while Cinemagic provided their local production facility for green-screen shoots.
Graham and Plautz contacted local talent agent Lana Venkeer, who helped cast Portland-based actors Robert Blanche and Adrienne Vogel. Barry Hunt, who runs a children’s theater program, helped them find many of the younger performers who visit Mrs. P from her garden and share stories about their lives.
Endorsed by the Association of American Publishers, TeachersFirst.com, and Everybody Wins, USA, MrsP.com has no advertisements or subscription fees. Children can safely access the site and select either from a list of popular children’s stories for Mrs. P to read or choose from various clever and fun activities.
To visit the site, parents and children can simply go to www.MrsP.com. Through a special collaboration with Powell’s Books, visitors will also find a special MrsP.com book aisle in their Kids’ section at www.powells.com/MrsP.