Press Releases

 

For Immediate Release

Contact:
Dana Plautz, Mrs. P Enterprises
press@MrsP.com

Popular Children’s Site, MrsP.com, Uses Adobe Flash Media Server 3.5 for Commercial Streaming Media Delivery

CDNetworks delivers the first commercial deployment of Adobe Flash Media Server 3.5 software streaming video solution. MrsP.com, a popular children’s website is first to use this new technology.

San Jose, CA (April 20, 2009) - CDNetworks (KOSDAQ: 073710), the world’s third largest, and Asia’s #1, full-service content delivery network (CDN), today announced that it has commercially deployed Adobe® Flash® Media Server 3.5 software enabling multi-bitrate experiences for live and onDemand through Adobe’s Dynamic Streaming technology. This initiative builds on the success of CDNetworks’ early adoption and widespread deployment of Flash Media Server 3 and its successful Flash Media Server 3.5 testing program. The deployment also leverages CDNetworks’ global network infrastructure and leading-edge Content Acceleration Network technologies. CDNetworks’ first customer is US-based MrsP.com, an innovative, free entertainment website for children that celebrates books and reading, and features TV star Kathy Kinney as Mrs. P.

CDNetworks works closely with its customers, such as MrsP.com, to continuously push the boundaries of content delivery acceleration and to optimize end-user viewing. Founded by Hollywood veterans, and showcasing TV Actress Kathy Kinney (Mimi Bobeck from “The Drew Carey Show”) as Mrs. P, MrsP.com leverages Hollywood talent and techniques to create an enchanting online experience. It is essential for MrsP.com to provide its young audience with a smooth viewing experience. CDNetworks worked with MrsP.com to launch their website in November 2008 and continues to work closely with them to enable leading-edge technologies, such as Adobe Flash Media Server 3.5, which provides a new multiple bitrate streaming media feature, called Dynamic Streaming, that ensures end users the best possible viewing experience over the Web.

“CDNetworks has been instrumental in helping MrsP.com deploy Adobe’s latest version of the Adobe Flash Media Server 3.5, which supports features in Adobe Flash Player 10 to automatically detect any changes in the viewer’s bandwidth or hardware and seamlessly switches between different quality encodings during playback,” said Dana Plautz, Co-President of MrsP.com. “With our array of multimedia experiences--including interactive features, images, audio, games, contests, and videos--accelerated content delivery is essential. We are currently ahead of the game with MrsP.com, and it is essential for us to leverage cutting-edge technologies to deliver content in a way that can be optimized for our audience. CDNetworks has been a true partner in helping us stay on the leading edge.”

About Mrs. P Enterprises, LLC.

Mrs. P Enterprises, LLC, was founded in 2008 by Hollywood team Clay Graham, Kathy Kinney and Dana Plautz. After having built successful careers in television and New Media, the three creators of MrsP.com were brought together by a love of reading and a desire to help spark that same passion in young people everywhere. The company endeavors to expose young people to great books and stories through a celebrity storyteller and to spark their imaginations and creativity with on-line games and writing contests. Its production offices are located in Portland, Oregon and Los Angeles, California.